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In the fast-paced world of technology, Managed Service Providers (MSPs) face constant hurdles—ranging from cybersecurity threats and talent shortages to scaling operations and managing client expectations. Join our expert panel of seasoned MSPs as they dive into the most pressing challenges disrupting the industry today. This candid discussion will uncover real-world obstacles and deliver actionable insights on how MSPs can adapt, innovate, and thrive. From leveraging emerging technologies to building resilient teams and future-proofing your business, this panel is packed with practical strategies to turn challenges into opportunities. Whether you're an established MSP or just starting out, this session will equip you with the tools to navigate the tech landscape with confidence.
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Discuss the benefits of Managed Detection and Response (MDR) services. Learn how these services provide 24/7 threat monitoring and rapid incident response for proactive client protection, improving MSPs’ capabilities and building their reputation as trusted security advisors, all key to generating more revenue opportunities.
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Discover strategies for developing a strong brand identity for your MSP. Learn how to communicate your unique value proposition and position your MSP effectively to attract your ideal clients and grow revenue streams
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MSPs often face the same challenges as in-house IT teams – the become buried by repetitive or simple tasks. Learn how AI and automation can relieve that burden, simplifying operations and freeing MSP staff to focus on other elements that require human intervention. With modern AI-driven tools, MSPs can increase their operational capacity, enabling them to serve more clients and generate more revenue.
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Who has ever woken up and been thrilled to be dealing with accounting, billing, invoices and P&L statements? No One, Ever! How about the nauseated feeling when you hear the word accounting? Business owners, there is a way out of this and it's easier than you realize. You started your business for many reasons, but the one thing that many business owners fail at is making a real profit. Margins are almost always nonexistent; fees can take what little profit you could have made; and did you even get paid this month? There is a fix to that gut wrenching problem every business owner wants solved: to be profitable. This session will guide you through a Profit First business best practice and a promise you’ll leave with hope and the beginning of a plan to change how you are doing business. This session will also feature Rachel Siegel, Profit First 2024 Firm of the Year. **As a special gift, attendees will receive their very own copy of our Profit First Book specifically made for Cybersecurity and MSP Community Business Owners.
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This session explores how Managed Service Providers (MSPs) can unlock higher profitability, brand control, and scalability through wholesale solutions. This session will highlight the advantages of White Label and Full Service Wholesale models, emphasizing how MSPs can differentiate themselves, streamline operations, and maximize revenue in today’s competitive cloud market.
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Your team is the heart of your MSP business and critical to running a successful operation. Explore strategies for attracting and retaining skilled IT professionals in a competitive job market. Learn about talent acquisition, employee development, and creating a positive work culture to support a profitable growth model.
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In today's evolving threat landscape, robust cybersecurity is paramount for both MSPs and their clients. This session will explore cutting-edge strategies and best practices to enhance your clients' cybersecurity posture. We will delve into advanced threat detection and response techniques, including endpoint security, cloud security, incident response planning, and much more. Attendees will gain valuable insights into building a strong cybersecurity practice, mitigating cyber risks, and demonstrating value to clients through proactive security measures, all of which will help MSPs build more complete and robust solution portfolios to serve their clients.
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Explore the multifaceted M&A paradigm, dissecting its nuances to create an understanding of what is required for a successful, growth-inducing transaction, regardless of which side of the transaction you’re on. Understand valuation strategies and due diligence, strategic synergies, deal structuring, the post-merger integration process, and more, to better understand all aspects of the M&A journey.
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This session will explore cutting-edge strategies for MSPs to enhance operational efficiency, elevate client service, and solidify their IT management prowess. We'll delve into innovative technologies and best practices, including automation, AI-powered tools, streamlined service delivery models and other tools and strategies to help MSPs perform at higher levels. Attendees will gain valuable insights into optimizing resource allocation, improving client communication, and mitigating operational bottlenecks, ultimately driving profitability and client satisfaction.
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Gain insights into key compliance and regulatory requirements that impact your business and your clients. Learn how to achieve compliance and minimize the risk of fines and penalties, while generating additional revenue opportunities. Hear from fellow MSP owners who realize the value that proper compliance can bring to a growing MSP business.
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Explore the latest trends in backup and recovery, including different models available today, how to create a secure and reliable backup strategy for your clients, and how to make sure they have effective BCDR tools in place to ensure the impact of any event is minimized.
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Many MSPs struggle with slim 10% profit margins, while other professional services enjoy 20-30%. Simplifying your tech stack with solutions like Kaseya 365 can empower your MSP business to cut costs, boost efficiency, and unlock higher profitability. Come get the playbook strategies to: Streamline operations, Significantly increase earnings, Achieve the margins you deserve. Admission free for all badge holders.
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While client acquisition is critical to growth, MSPs must not lose sight of their exiting clients and the growth opportunities they represent. This session explores strategies for client retention, upselling, and expanding your service offerings.
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Every business needs good communications technology – it’s, ultimately, the lifeblood of any company. Learn what solutions and features businesses need most and explore the most effective strategies for winning business and growing revenue by offering the right solutions through the right business models.
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Navigating the ever-evolving minefield of managed service providers (MSPs) and vendors requires a keen understanding of emerging trends and industry challenges. Join the all-star MSP & Vendor Panel for a thought-provoking session that explores the latest developments, potential pitfalls, and opportunities for growth. Discover strategies and ensure your business thrives in this dynamic market.
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The network is every business’ lifeline and, for MSPs, it represents a two-fold opportunity. They themselves need to ensure reliable connectivity to serve their customers and, at the same time, can maximize their value proposition to clients by offering secure, reliable connectivity. This session will explore strategies for MSPs to deliver unparalleled network and service availability to their clients, including redundancy techniques to achieve near 100% uptime, diverse connectivity options including 5G and LEO satellite, and how to design and implement secure network frameworks that minimize disruptions and enhance user experiences. The discussion will also include how to effectively bundle the power of diverse connectivity with robust security and other related services to create compelling bundled offerings that maximize profitability and differentiate your MSP.
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Unravel the secrets to successful MSP operations, combining technology, customer-centric approaches, and smart business strategies. Learn how to design and implement processes and systems that can scale with your MSP as it grows, and gain insights from real-world examples of how thriving MSPs harness innovative tools and methodologies to enhance operational efficiency, client satisfaction, and financial growth.
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The landscape for enterprise connectivity continues to evolve, and MSPs are winning share. What’s happening in the connectivity world as enterprises’ options increase with the proliferation of fiber, 5G, satellite, and fixed wireless? Where are we in the adoption of technologies like SD-WAN and SASE? How is AI impacting connectivity MSP offerings? Where are the growth opportunities and what does it take to succeed? Hear from a panel of connectivity MSP CEOs who are at the forefront of the evolution.
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As MSPs grow their businesses and strengthen their service portfolios, understanding compliance and tax requirements is an imperative. Learn the difference between agent and owner models, implications of Federal and state requirements as well as corporate compliance mandates, how to manage supplier relationships and avoid double taxation, and more. Hear and discuss cautionary tales from the real-world trenches from MSP owners that have successfully navigated the path to growing a profitable and compliant MSP.
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Microsoft offers numerous applications universally used by businesses across the globe including, Office 365, Microsoft Teams, Microsoft Copilot, and more. Learn how MSPs can monetize Microsoft’s dominance, including how to monetize Microsoft 365, how Copilot and AI functionality within Microsoft 365 can help MSPs and their end customers save time, enhance productivity and increase their bottom line, and how to maximize the Teams voice opportunity.
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Generative AI is transforming industries and driving innovation at a rapid pace. At a time when AI technologies are performing so many tasks efficiently, there are still a lot of things that require the human connection. Many roles like sales, marketing, human resources and even technology need humans with comprehensive verbal skills, leadership skills and emotional intelligence to build teams, connect personally and help pave the way for a better future. But, in an increasingly technology-driven world, it is no surprise that human relationships and soft skills have started to lag behind. Generative AI can be used as an effective tool to help improve and upskill these much needed soft skills by offering personalized and interactive learning experiences. For instance, AI-powered platforms can provide real-time feedback on communication skills, enabling users to refine their verbal and written expression. Additionally, AI can simulate emotional scenarios to help individuals practice empathy and emotional intelligence. This session is focused on ideas and strategy to use the powerful AI models to help improve the soft skills by designing tools to enhance teamwork and collaboration which can facilitate better decision-making and cooperation among team members.
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In this session, we'll explore a real-world case study detailing the successful transition from managing a team with 100 years of collective experience to partnering with a Managed Services Provider (MSP). Discover the strategic decisions, challenges, and lessons learned throughout the process, including how to ensure operational efficiency, cost savings, and enhanced service delivery. This session will offer valuable insights into scaling IT operations, optimizing resources, and driving long-term business growth through managed services.
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In this session, Cynet COO and Co-founder Netanel Amar distills three points of comparison for MSPs to identify which cybersecurity platform will best protect their customers while boosting their bottom line:

• All-in-one capabilities | Assess the potential of consolidating cybersecurity tools to slash costs and complexity.
• Automated detection & response | Reclaim time spent on manual incident handling for revenue-generating activities.
• Built-in MDR service | Capitalize on affordable opportunities to scale your team’s expertise — without adding costly headcount.

These can’t-miss insights will empower you to supercharge your cybersecurity stack to deliver the very best in detection and protection.
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The rise of GenAI and LLMs is transforming how businesses operate, shifting from a world of isolated AI tools to one where hundreds of autonomous agents work alongside us—driving execution across engineering, product management, marketing, and sales. In this session, we’ll explore how companies are deploying AI agents to scale faster, make better decisions, and unlock new levels of efficiency. We’ll also discuss the future of work, where a 10-person startup can scale to a billion-dollar unicorn by leveraging AI agents for every function. As AI becomes deeply embedded in workflows, organizations must rethink key metrics, decision-making structures, and how teams collaborate. The companies that adapt will thrive—those that don’t will be left behind.
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Risk of data loss and operational disruption can stem from more than the ransomware in news headlines. Join for a live hacking demonstration of a common-looking USB device and discussion on physical and digital methods of control to minimize data exfiltration.
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In an era where AI adoption often feels like choosing between human expertise and artificial intelligence, forward-thinking organizations are discovering the transformative potential of human-AI collaboration. This session explores how organizations are leveraging digital personas and intelligent communication systems to create a more dynamic, efficient, and human-centric work environment. We'll examine how Subject Matter Experts (SMEs) can scale their impact through AI-powered digital twins while maintaining authentic human connections. Through real-world examples and demonstrations of IgniteTech's MyPersonas and EloquensAI solutions, we'll show how businesses are bridging the gap between AI capabilities and human expertise. This session is ideal for business leaders seeking practical insights into implementing AI solutions that promote collaboration while maintaining the irreplaceable human element in their operations.
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Hackers are crafty — and getting craftier. No matter how awesome your MSP skills are (and we know they’re pretty awesome)… No matter what level of oversight you have over your clients’ SaaS environment… No matter what tools you use… And no matter how hard your team works… None of that will prevent a breach if someone falls for a phishing email because, as an MSP, you already know the most dangerous threat to cybersecurity: Human error. In this session, you will learn how SaaS Alerts can quickly detect a breach and automatically shut it down. Because even with kickass training and other protocols in place, human error happens, and we’ll show you how you can minimize the damage and be the cybersecurity hero your clients expect.
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Email remains a primary vector for cyber threats, especially for data-sensitive industries such as healthcare, finance, and legal services. Organizations require robust, scalable solutions to protect against phishing, data loss, and compliance risks. MailGate is designed to flexibly integrate with Managed Service Providers (MSPs) and partners to deliver advanced email security tailored to industry-specific needs. This paper explores how MailGate enhances threat protection, automates compliance enforcement, and enables centralized management for MSPs. By leveraging proprietary threat detection, leading encryption, and intuitive policy-based controls, MailGate ensures secure and compliant email communication while enabling MSPs and partners to offer value-added services to their clients.
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Voice cloning and synthetic data are transforming conversational AI by enabling scalable, personalized interactions. Deepgram’s advanced voice synthesis allows for the creation of diverse, natural voices, while synthetic data provides an unstoppable gateway to model accuracy, reducing bias, and ensuring privacy. In this session, we’ll explore how these technologies are reshaping industries and improving user experiences, offering insights into the future of AI-driven voice applications.
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Inefficient processes drain businesses of over $5 trillion annually. The agentic AI platform offers a solution by automating and optimizing CX and EX. These intelligent agents handle complex tasks, personalize interactions, and proactively resolve issues, boosting efficiency and freeing human agents for higher-value work. The result is significant cost savings, improved customer and employee satisfaction, and a substantial impact on the bottom line.
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Today’s Trusted Advisors are always facing new challenges in the fast-paced IT landscape, from understanding evolving technologies to solving for their customer’s unique needs. Join this expert panel, moderated by Stephen Semmelroth, AVANT VP of Cloud Resiliency, to explore powerful strategies, actionable insights, and proven next steps that will supercharge your business’s success. Whether you're navigating prospecting hurdles or seeking fresh approaches, this session is packed with solutions to help you thrive.
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Threat actors don’t follow the rules—so why are companies still relying on outdated playbooks? Cyber threats are constantly evolving, becoming more complex and frequent, making it difficult for companies to keep pace and protect their digital assets and infrastructure. Join former World’s Most Wanted Hacker and zeroday developer, Jesse Tuttle aka Hackah Jak, along with his prodigy daughter, AP2T Labs founder Reese Bess, as they pull back the curtain on how businesses can overcome modern threats. This no-holds-barred fireside chat will challenge the way you think about cybersecurity.
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Widespread AI implementation is just around the corner. Productivity and efficiency gains enabled by generative and non-generative AI technologies are no longer just hype – they’re here. In this dynamic panel discussion led by Telarus CRO Dan Foster, you’ll learn the latest trends behind AI buying behaviors, proven use cases for AI as a powerhouse enablement technology across CX, cybersecurity, and cloud, and upsell strategies for adding AI to your growing business offerings.
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In a competitive market, first impressions can mean the difference between winning business and rejection. Learn how to identify the right prospects, craft compelling proposals, present effectively, and close deals to convert leads into paying clients.
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Discuss the latest cybersecurity threats and best practices for proactive defense. Explore tools and techniques for SASE and network security, endpoint protection, incident response, and more, to keep your clients safe in a cloud-first world.
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Learn how to build a successful MSP that is attractive to potential acquirers or investors. This session covers financial planning, scalability, building a strong management team, and other factors to consider in building an attractive MSP.
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Understand how artificial intelligence and machine learning can benefit both your MSP and your customers by automating tasks, improving service delivery, generating valuable insights from data, elevating customer interactions, and much more.
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Preparing for the future of work requires a strategy, and this is not the time to rely on gut feel. Employees and managers will have different priorities, and technology can play a key role to bridge those divides. This is where industry-based research can be invaluable, helping decision-makers connect the dots across the organization for a more strategic approach to future of work. During this opening keynote session, Future of Work conference Chair Jon Arnold will review current research about the state of the workplace, and how businesses can develop more effective future of work strategies.
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Discover how Generative AI is transforming communication by eliminating long hold times and voicemail hassles. This session explores the impact of AI-powered agents on streamlining customer interactions, improving efficiency, and elevating user experiences through proactive engagement.
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Preparing for the future of work requires a strategy, and this is not the time to rely on gut feel. Employees and managers will have different priorities, and technology can play a key role to bridge those divides. This is where industry-based research can be invaluable, helping decision-makers connect the dots across the organization for a more strategic approach to future of work. During this opening keynote session, Future of Work conference Chair Jon Arnold will review current research about the state of the workplace, and how businesses can develop more effective future of work strategies.
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Join USX Cyber at MSP Expo 2025 for an exclusive presentation on how Managed Service Providers (MSPs) can eliminate cybersecurity tool sprawl, cut costs, and enhance protection with GUARDIENT XDR and SOC-as-a-Service. Don’t miss this insightful and interactive session—designed to show how MSPs can maximize security, reduce complexity, and drive profitability.
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Join us for a demonstration of PDI Security and Network Solutions' innovative cybersecurity platform. We'll showcase how our integrated solution combines human expertise with advanced AI to deliver comprehensive protection across your entire security ecosystem. You'll see firsthand how our platform, trusted by 2,500+ businesses across 40 countries, provides:

• Real-time threat detection and response through our global SOCs
• Unified visibility across your entire security tech stack
• AI-powered automation for enhanced threat hunting and response
• Mobile accessibility for on-the-go security management

Watch as we demonstrate how our platform analyzes over 1 trillion logs per quarter and manages 3,657+ firewalls and 150,000+ endpoints. Learn why we maintain a 97% client retention rate and how our solution can transform your organization's security posture.
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Join USX Cyber at MSP Expo 2025 for an exclusive presentation on how Managed Service Providers (MSPs) can eliminate cybersecurity tool sprawl, cut costs, and enhance protection with GUARDIENT XDR and SOC-as-a-Service. Don’t miss this insightful and interactive session—designed to show how MSPs can maximize security, reduce complexity, and drive profitability.
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Join us for a demonstration of PDI Security and Network Solutions' innovative cybersecurity platform. We'll showcase how our integrated solution combines human expertise with advanced AI to deliver comprehensive protection across your entire security ecosystem. You'll see firsthand how our platform, trusted by 2,500+ businesses across 40 countries, provides:

• Real-time threat detection and response through our global SOCs
• Unified visibility across your entire security tech stack
• AI-powered automation for enhanced threat hunting and response
• Mobile accessibility for on-the-go security management

Watch as we demonstrate how our platform analyzes over 1 trillion logs per quarter and manages 3,657+ firewalls and 150,000+ endpoints. Learn why we maintain a 97% client retention rate and how our solution can transform your organization's security posture.
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Learn what features and technologies MSPs should look for in a Multi-WAN Gateway Router Solution for their clients with single and multi-office locations.
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The Deaf and Hard of Hearing (D/HH) community faces significant barriers when interacting with customer support systems, resulting in missed opportunities and lost revenue for businesses. What constitutes a high-quality customer experience for the Deaf community? How many Deaf customers are reaching out to your business today? In this session, we will explore the disparities in customer support for the DHH community, examine the current state of access, and highlight the costs of inadequate solutions. Attendees will gain insights on how to offer more equitable customer experiences, tap into a largely underserved market, and improve overall customer satisfaction. This session will address the critical gap between the customer support experiences currently offered to the Deaf community and the expectations of both customers and businesses. We will discuss common misconceptions about what constitutes accessible service and explore the real needs of DHH customers. Through a focus on emerging technologies, such as live support using WebRTC, AI-powered sign language recognition, and virtual signing avatars, we will demonstrate how businesses can leverage these tools to provide accessible, impactful, and customer-centric experiences. We will also highlight the importance of integrating live support with native language users to ensure an inclusive environment, strengthen brand reputation, and ultimately unlock access to an untapped market of millions. Understand the current limitations of technologies used by businesses to engage with the Deaf community, and why many existing solutions are outdated and ineffective. Explore how legacy solutions, some of which are 20-40 years old, contribute to inequitable access and a subpar customer experience for Deaf individuals. Learn about innovative, forward-thinking technologies that are improving accessibility, including WebRTC, AI-driven sign language recognition, and virtual avatars. Discover the positive impact that equitable customer experiences can have on business success, customer loyalty, and brand equity. Gain insights into how businesses can proactively reach and serve the Deaf and Hard of Hearing community, enhancing customer satisfaction while expanding market opportunities.
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Learn what features and technologies MSPs should look for in a Multi-WAN Gateway Router Solution for their clients with single and multi-office locations.
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The Deaf and Hard of Hearing (D/HH) community faces significant barriers when interacting with customer support systems, resulting in missed opportunities and lost revenue for businesses. What constitutes a high-quality customer experience for the Deaf community? How many Deaf customers are reaching out to your business today? In this session, we will explore the disparities in customer support for the DHH community, examine the current state of access, and highlight the costs of inadequate solutions. Attendees will gain insights on how to offer more equitable customer experiences, tap into a largely underserved market, and improve overall customer satisfaction. This session will address the critical gap between the customer support experiences currently offered to the Deaf community and the expectations of both customers and businesses. We will discuss common misconceptions about what constitutes accessible service and explore the real needs of DHH customers. Through a focus on emerging technologies, such as live support using WebRTC, AI-powered sign language recognition, and virtual signing avatars, we will demonstrate how businesses can leverage these tools to provide accessible, impactful, and customer-centric experiences. We will also highlight the importance of integrating live support with native language users to ensure an inclusive environment, strengthen brand reputation, and ultimately unlock access to an untapped market of millions. Understand the current limitations of technologies used by businesses to engage with the Deaf community, and why many existing solutions are outdated and ineffective. Explore how legacy solutions, some of which are 20-40 years old, contribute to inequitable access and a subpar customer experience for Deaf individuals. Learn about innovative, forward-thinking technologies that are improving accessibility, including WebRTC, AI-driven sign language recognition, and virtual avatars. Discover the positive impact that equitable customer experiences can have on business success, customer loyalty, and brand equity. Gain insights into how businesses can proactively reach and serve the Deaf and Hard of Hearing community, enhancing customer satisfaction while expanding market opportunities.
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