Tuesday, February 11, 2025
10:00-10:45am
Tuesday - 2/11/25
MSP Expo Business Track
Breaking Barriers: Overcoming Today’s Top MSP Challenges MSPB-01Palm A
President and Founder
MB Systems
President
MSPAA
CEO
5K Technical Services
President and Founder
Net Sciences
CEO
C3 Complete
In the fast-paced world of technology, Managed Service Providers (MSPs) face constant hurdles—ranging from cybersecurity threats and talent shortages to scaling operations and managing client expectations. Join our expert panel of seasoned MSPs as they dive into the most pressing challenges disrupting the industry today. This candid discussion will uncover real-world obstacles and deliver actionable insights on how MSPs can adapt, innovate, and thrive. From leveraging emerging technologies to building resilient teams and future-proofing your business, this panel is packed with practical strategies to turn challenges into opportunities. Whether you're an established MSP or just starting out, this session will equip you with the tools to navigate the tech landscape with confidence.
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11:00-11:45am
Tuesday - 2/11/25
MSP Expo Business Track
Building Your MSP Brand: Differentiate Your MSP in a Competitive Market MSPB-02Palm A
President
MSP Web Solutions
Director
Wingman MSP Marketing
Founder
Start Grow Manage
Discover strategies for developing a strong brand identity for your MSP. Learn how to communicate your unique value proposition and position your MSP effectively to attract your ideal clients and grow revenue streams
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MSP Expo Tech Track
The Power of AI and Automation: Streamlining MSP Operations and Client Services MSPT-02Palm B
Principal Product Manager
Domotz
Publisher
Telecom Reseller
Vice President, Product Management GTM - Hyperautomation
ConnectWise
VP of Data & Analytics
Rev.io
Vice President, Managed Services
Granite
MSPs often face the same challenges as in-house IT teams – the become buried by repetitive or simple tasks. Learn how AI and automation can relieve that burden, simplifying operations and freeing MSP staff to focus on other elements that require human intervention. With modern AI-driven tools, MSPs can increase their operational capacity, enabling them to serve more clients and generate more revenue.
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2:00-2:45pm
Tuesday - 2/11/25
MSP Expo Business Track
Attracting and Retaining Top Talent: Building a High-Performing MSP Team MSPB-05Palm A
CEO
ROLM
Founder and Principal Consultant
Gaitway Learning
CEO
Stern Recruiting
Vice President of Global Sales
Techo Global Team
Director of Strategic Partnerships
ACI Learning
Your team is the heart of your MSP business and critical to running a successful operation. Explore strategies for attracting and retaining skilled IT professionals in a competitive job market. Learn about talent acquisition, employee development, and creating a positive work culture to support a profitable growth model.
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3:00-3:45pm
Tuesday - 2/11/25
MSP Expo Business Track
The MSP M&A Landscape: Exploring Growth Opportunities MSPB-06Palm A
CEO
BizAdvisoryBoard.com
President
Total Seminars Group
CTO
CloudHesive
CMO
MSPAA
Explore the multifaceted M&A paradigm, dissecting its nuances to create an understanding of what is required for a successful, growth-inducing transaction, regardless of which side of the transaction you’re on. Understand valuation strategies and due diligence, strategic synergies, deal structuring, the post-merger integration process, and more, to better understand all aspects of the M&A journey.
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Wednesday, February 12, 2025
9:00-9:45am
Wednesday - 2/12/25
MSP Expo Business Track
Building a Recurring Revenue Engine: Strategies for Client Retention and Growth MSPB-08Palm A
Chief Business Development Officer
vcita
Partner & CMO
CPaaS Acceleration Alliance
Founder & CEO
Ingram Advisory Group
CEO
IT Solutions of South Florida
CEO
TechGrid
While client acquisition is critical to growth, MSPs must not lose sight of their exiting clients and the growth opportunities they represent. This session explores strategies for client retention, upselling, and expanding your service offerings.
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11:00-11:45am
Wednesday - 2/12/25
MSP Expo Business Track
Building a Scalable MSP Business: Creating a System for Growth MSPB-10Palm A
Solutions Marketing Manager
ManageEngine
VP Sales
Alternative Payments
![John Gallo]( "John Gallo")
VP Sales, Commercial and Channel
CrashPlan
President
Teltek Systems
Editor
TMC
Unravel the secrets to successful MSP operations, combining technology, customer-centric approaches, and smart business strategies. Learn how to design and implement processes and systems that can scale with your MSP as it grows, and gain insights from real-world examples of how thriving MSPs harness innovative tools and methodologies to enhance operational efficiency, client satisfaction, and financial growth.
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12:00-12:45pm
Wednesday - 2/12/25
MSP Expo Business Track
I Wish I'd Known That Sooner: Compliance and Tax Tales from the MSP Trenches MSPB-11Palm A
Telecommunications Consultant
Eisner Amper
President
Red Jacket
President
Landstar Communications
Founder & President
Sandy Beaches Software
As MSPs grow their businesses and strengthen their service portfolios, understanding compliance and tax requirements is an imperative. Learn the difference between agent and owner models, implications of Federal and state requirements as well as corporate compliance mandates, how to manage supplier relationships and avoid double taxation, and more. Hear and discuss cautionary tales from the real-world trenches from MSP owners that have successfully navigated the path to growing a profitable and compliant MSP.
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Thursday, February 13, 2025
1:00-1:45pm
Thursday - 2/13/25
MSP Expo Tech Track
Preparing for Exit: Strategies for a Successful Sale or IPO MSPB-13Palm A
CMO
MSPAA
Founder & CEO
Ingram Advisory Group
CEO
Velocity Solutions
President
IT ExchangeNet
Learn how to build a successful MSP that is attractive to potential acquirers or investors. This session covers financial planning, scalability, building a strong management team, and other factors to consider in building an attractive MSP.
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